Creating a keyword layer involves organizing your keywords into different categories based on their relevance and intent. Here’s a simple structure you can follow:

1. Primary Keywords (Focus Keywords)

• These are the main keywords that define your content. They should have a good search volume and be highly relevant to your topic.
• Example: “Digital Marketing”

1. Secondary Keywords (Supporting Keywords)

• Related keywords that support your primary keyword. They usually have a lower search volume but are still relevant.
• Example: “SEO strategies,” “Content marketing tips”

1. Long-tail Keywords

• These are more specific phrases that usually have lower search volume but higher conversion potential.
• Example: “How to improve SEO for small businesses”

1. LSI (Latent Semantic Indexing) Keywords

• Related terms that help search engines understand the context of your content.
• Example: “Online advertising,” “Social media marketing,” “Email marketing”

1. Geo-targeted Keywords

• If applicable, these keywords focus on a specific location or demographic.
• Example: “Digital marketing services in New York”

How to Use This Layer

• Content Creation: Incorporate primary and secondary keywords into your headings, subheadings, and body content.
• Meta Tags: Use focus keywords in your title tags, meta descriptions, and alt tags.
• Internal Linking: Link-related content using your secondary and LSI keywords.

This structured approach can help improve your SEO efforts by targeting a broader range of relevant keywords while maintaining focus on your primary topic. Would you like help with a specific niche or topic?

4o mini